How to Create a Google Form For Use As a Survey Tool

Whatever method you use to create a form, you will find good suggestions for questions to use at the end of this page.

  1. You need to have a Google account. If you don't have one, get one from the Google search site.
  2. Then, go to the Google search home page.
  3. Log into your Google account from the upper right corner.
  4. From this point forward there are different ways that you can create a survey:
    • Use a template as a start.
    • Create your survey form without a template.
  5. First, go to this page about how to create a survey.
  6. Read the upper section.
  7. You may want to proceed from here on your own, or you can use the advice provided as follows...
  8. Click the link in that page's Step 1, it leads to this page.
  9. At the top of that page you will see a thumbnail on the left that has a plus sign symbol ( + )
  10. Click on that button to start with a blank form, or use a template as follows.

Option 1: Using a form template

  1. Follow the steps above.
  2. Click on the bi-directional double arrow next to the word MORE on the right side of the form thumbnails:

  3. That will open up more template options.
  4. If you are planning to create a survey, I suggest that you start with the template named Event Feedback. But other templates may be suitable as well.
  5. Proceed to the section below Adding and Editing Questions

Option 2: Create a survey without using a template

To create a blank form click on the plus symbol as mentioned in the top section of this page, or you can follow these steps after logging into your Google account:

  1. Whenever you are on a Google or gmail page there will be a button that has 9 little squares in it in the upper right:
  2. Click on it.
  3. An icon menu opens.
  4. Click on the Drive icon (if you do not see it, click on More at the bottom of the icon menu that opens)

  5. When Drive opens, go to the upper left area and click on the blue New button (see illustration below).
  6. A menu opens which lists the types of new Drive documents you can create.
  7. Look for the Google Forms option. If you do not see it, click on the More option at the bottom of the first menu.
  8. Select Google Forms:
  9. A new blank form will open. The QUESTIONS mode will be pre-selected (above the form header).

Name your form in two places

  1. Fill in the Form title.
  2. Then click on Untitled Form in the upper left corner. It ought to automatically adopt the Form Description text.
    • Or you can create a different name.
    • The name you use is the name that will be seen in your Google drive list of documents.
  3. Fill in the Form Description line.

Adding and editing questions

  1. The QUESTIONS mode (above the form header) allows you to create and edit questions.
  2. There will be one multiple choice question already in place.
  3. There will be a vertical set of buttons on the right side of the form.

  4. Use the plus button to add a question.
  5. You will have a choice of the type of question you want to add.
  6. For more information, follow these instructions about how to Edit your form

Questions to use in a survey

These sites contain questions that are typical of those used in marketing research surveys. You may want to consider using or modifying some of them:

  1. Best practices for conducting surveys: top-20 consumer market research questions
  2. Marketing Survey Templates - by Survey Monkey
  3. Marketing Research Survey Templates - (similar to the above, but somewhat different) - by Survey Monkey
  4. Survey Questions 101: Do You Make any of These 7 Question Writing Mistakes? - advice about how to write questions.